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Senior Marketing Manager

Sixthman is looking for a Senior Marketing Manager to join our team. This position reports to the VP of Operations & Marketing & the CEO/CMO and will be responsible to oversee the Company’s Marketing & Sales functions by developing and executing event marketing plans and proactively monitoring event sales trends, adapting as needed, with goal of reaching full occupancy on all events.

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MISSION

Lead the Marketing Team in digital marketing, email marketing, guest communication strategies, sponsorships and press opportunities for individual events at sea or land (including internationally) while advancing the overall Sixthman brand. Seek and fulfill media opportunities that increase exposure, expand the guest community, and portray Sixthman in a positive light while also leading the Company’s communications efforts.

DESCRIPTORS

Lead, Support, Consistent, Outreach, Proactive, Organized, Creative, Strategic, Analysis

RESPONSIBILITIES

  • Build and directly lead Sales, PR, Social and Marketing strategy including headliner channels, and booked and non-booked guest communities
  • Develop strategy for proactively determining necessary resources and best resource allocation for assignment of events or functions and for utilization of external resources (eg agencies, firms, parent company, etc.) vs internal resources (marketing team, creative/content team, etc.) 
  • Lead paid advertising strategy & deployment across all channels
  • Leverage the internal dashboard tools to monitor event sales trends on daily and weekly basis to assess status of event sales/occupancy levels, prioritize events, and adjust marketing strategies as needed to maximize occupancy levels
  • Analyze advertising dollars spent versus budget by event
  • Manage rigorous A/B testing protocols on all forms of marketing initiatives. Manage analysis of results and ensure the data is consistently being shared internally (and externally as appropriate) with context to support future marketing decisions
  • Manage Google Analytics & SEO processes and share the data
  • Craft promotions and contests across all channels
  • Court and secure cross marketing partnerships with targeted outlets
  • Oversee collaboration with Community Warriors to review all guest touchpoints including but not limited to email, socials, event websites, looking through the lens of the guest to ensure the language, style and tone are appropriate, interactive and engaging for each audience
  • Drive strategy behind current sales programs (Loyalty (Cannonball Club), Scholarships, Referral, Gift Card) and lead feasibility to implement others
  • Own the company’s over-arching email communication strategy
  • Oversee digital marketing plans in collaboration with the Marketing team
  • Maintain and demonstrate knowledge of current e-marketing best practices and keep the team informed of new or emerging trends and tools
  • Liaise with counterparts in parent company Marketing department to leverage their resources and support
  • Lead brainstorms and bring ideas to the team to inspire ‘out of the box’ thinking and work closely with the Creative Team, to deliver consistently engaging content
  • Maintain close relationship with contract Public Relations team to ensure positive press placement for assigned events and Sixthman brand
  • Represent the company on phone calls with potential media and promotional partners, partner’s marketing teams and potential software partners
  • Lead the Company’s public relations function including seeking outbound opportunities, handling inbound inquiries, managing any external firms and projects (on and off board)
  • Lead SXM Audience/Data and Database growth Projects
  • Lead Marketing & Communications Team Members, assigning them specific events or functional areas to ensure balanced workload
  • Recruit, train, supervise and develop department team members as needed
  • Attend several of the Company’s festivals at land or sea annually and perform various duties onboard which could include hosting sponsor or media partners, overseeing onboard filming, or assisting in areas such as hosting, ushering, artist relations, etc. with goal of delivering world class experience to guests, artists and partners


QUALIFICATIONS AND EXPERIENCE

  • Bachelor’s degree required (or equivalent experience) (Marketing or Communications preferred)
  • 8+ years experience, preferably in sales & marketing roles
  • Strong working knowledge of organic social media practices and social media marketing for business
  • Proficiency in Google Analytics, Google Adwords
  • Experience with email, survey and project management tools required (Tailored Mail, Survey Monkey, Hootsuite, Basecamp preferred)
  • Contract negotiation and budget management experience required
  • Must have strong verbal, written and interpersonal skills
  • Ability to manage own time and the time of others by clear division of tasks and delegation, and within established milestones
  • Strong analytical skills and problem-solving abilities
  • Detail oriented with high accuracy
  • Excellent organization skills and ability to work on multiple projects
  • Ability to work under pressure and adapt to changes or challenges
  • Must be in Metro Atlanta Area or willing to relocate


DISCUSSIONS YOU LEAD

You are responsible for finding the best media opportunities and navigating priorities that will increase exposure while continuing to innovate on the Company’s marketing and communication tools and practices. You are also responsible for keeping the executive team informed on the sales status by event and recommended plans to reach sellouts.

ABOUT SIXTHMAN

Since 2001, Sixthman has set the stage for moments that make life rock, serving over 300,000 guests unforgettable vacations on sand and at sea with their favorite artists, athletes, actors, comedians and brands. These carefully curated, intimate events bring non-stop performances, artist collaborations, in depth panels and Q&As, fan-artist activities, museums and overall truly immersive experiences that celebrate community and change expectations of what a vacation can be. Iconic artists served include Jon Bon Jovi, KISS, Kesha and many others across multiple genres. In 2019, Sixthman expanded their festivals at sea to Europe, sailing from Barcelona, Spain to exotic Mediterranean ports and also brought their innovative vacation concept to world class, all-inclusive resorts in the Dominican Republic producing 18 total festivals in 2019. In 2020, Sixthman Services was launched to support other event holders with a suite of on-site and virtual event management services. Sixthman is headquartered in Atlanta, Georgia and is a subsidiary of Norwegian Cruise Line.

HOW TO APPLY

If you feel like you would be a great addition to the culture of Sixthman, please send your resume and cover letter to resumes@sixthman.net with Senior Marketing Manager in the subject line.